You can now optimize your impress.ly site for search engines.
Title of the page
Accurately describe the page's content. Choose a title that effectively communicates the topic of the page's content.
- choosing a title that has no relation to the content on the page
- using default or vague titles like "Untitled" or "New Page 1"
Create unique title tags for each page.
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
- using a single title tag across all of your site's pages or a large group of pages
Use brief, but descriptive titles Titles. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.
- using extremely lengthy titles that are unhelpful to users
- stuffing unneeded keywords in your title tags
Description of the page
Accurately summarise the page's content.
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
- writing a description meta tag that has no relation to the content on the page
- using generic descriptions like "This is a web page" or "Page about baseball cards"
- filling the description with only keywords
- copying and pasting the entire content of the document into the description meta tag
Use unique descriptions for each page
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
- using a single description meta tag across all of your site's pages or a large group of pages